JULES CHERET

French painter and lithographer Jules Cheret was a master of poster art, often called the Father of Modern Poster. He is best known for his vivid poster ads advertising cabarets, music halls, and theaters. Cheret was born into a poor family, but they were all creatively talented, which can attribute to Cheret’s early interest in art. While Cheret received a limited education, both general and artistic, he did not let that halt his professional advancement. He took on a lithography apprenticeship at 13, which laid the foundation for his success. Having a firm grasp on poster-making, he eventually started his own business, his renown seemingly growing overnight. Cheret’s services came in high demand and he produced posters for many types of businesses. The French government presented Cheret an award for his outstanding contributions to the graphic arts.

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